Optimize Online Ordering Item Upsell

Last updated: Aug 18, 2026, 1:52 PM

Want to grow revenue and entice guests to treat themselves when placing an Online Order? Learn how to offer menu item suggestions in this article.

Toast's Online Ordering Item Upsell feature allows your restaurant to automatically suggest items for guests to purchase when they order online. It's also an easy way for you to boost your average order value. This feature is different than Menu Upsells which do not require Toast Online Ordering to function. To learn more about Menu Upsells on devices, see Get Started With Menu Upsells On The POS. 


In this Article:

Benefits of Using Online Ordering Item Upsells

Guest Benefits: Provide your guests a simple way to discover more items on your online menu and treat themselves to something new.
Restaurant Benefits: Toast automatically recommends the most relevant items for your guests, resulting in happier guests and high average order value for your business.
 

Enable Online Ordering Item Upsells

  1. Log in to Toast Web and navigate to Takeout & delivery > Branding & customization > Featured Items & Upsells.
    1. Note: The screen may look different for International accounts - see the FAQ below.
  2. Select Publish to finalize. Automatic upsell recommendations for online orders will begin immediately.

    Featured items and upsells 


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What the Guest Will See

Suggested items will appear in the guest's cart as your guest creates an order.

 

Menu item upsell guest view.

 

Guests can select any recommended items and easily add them to their cart.
 
Menu item upsell view for guests.
 

Just like that, we have added an incremental $4.99 to the check and created a wonderful, simple experience for our guests.

FAQ

Is this feature different for International customers?

International accounts do not currently have the option to customize which items are recommended (available to US accounts with Online Ordering Pro); recommendations are determined automatically by Toast's algorithm in all markets.

 

Can I select which items are displayed in Online Ordering Item Upsells?

Yes, with Online Ordering Pro. Otherwise, data science algorithms determine the items that can be chosen. The algorithm is based on several factors that suggest the most relevant items to guests.
 

 Does this feature work with Kiosks or Order & Pay at the Table?

Kiosks use a simple upsell feature, which is not the robust version described here. Stay tuned for future updates.