Toast IQ Grow Overview

Last updated: May 1, 2026, 10:18 AM

Overview of Toast IQ Grow, including Marketing Success Manager support, tools, campaigns, and Marketing Agent features to drive guest growth and retention.

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Toast IQ Grow Overview

Toast IQ Grow is an all-in-one growth and lifecycle solution designed to help restaurants attract more guests, keep them coming back, and increase revenue without adding extra work for operators. It combines AI powered by Toast IQ with hands-on support from a dedicated Marketing Success Manager, so restaurants have both the technology and expertise needed to succeed.

 

By connecting advertising, digital storefronts, and guest retention tools directly to the POS, Toast IQ Grow gives restaurants everything they need to build their brand, strengthen direct relationships with guests, and clearly understand the impact of every marketing effort on sales. This package includes access to:

 

  • Toast Advertising
  • A dedicated Marketing Success Manager
  • Toast Advertising Pro
  • Websites
  • Online Ordering Pro
  • Toast Delivery Services
  • Email, SMS, and Social Marketing
  • Loyalty
  • Gift Cards
  • Marketing Agent [BETA]
  • Managed Marketing Services

 

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Marketing Success Manager Overview

Marketing Success Managers (MSM) help bring your marketing vision to life by implementing a program using a variety of Toast products you already subscribe to, such as Advertising, Email, SMS, Social Media, SEO, printed assets, and more.

 

Bring New Guests In

  • Paid Ads: Up to 2 campaigns/quarter with client-approved spend. $500 ads credit included in the Toast IQ Grow bundle.
  • Social Media: Campaign planning and up to 8 posts/month on Instagram and Facebook.
  • Web Search Engine Optimization (SEO): Simple updates to your Google Business Profile, Toast website, and online ordering experience to make it easier for customers to find you, navigate your site, and place orders.

Drive Loyalty and Guest Retention

  • Email & SMS Marketing: Blasts and automated campaigns.
    • Email: up to 8 blasts/month + loyalty blasts + automations
    • SMS: Onboarding + up to 4 blasts/month + automations
  • Loyalty: Support for all preset accrual/redemption options.

Increase Sales

  • Promotions & Offers: Special offers, item specials, gift card promos (up to 2 ongoing offers/month).
  • Gift Cards: Support with setup and image basics.
  • QR Codes: 1 set of takeout/delivery flyers through Toast’s in-house tool.

Monthly campaign performance reports will include Key Takeaways to help you develop action items for the following month. You'll also receive a Next Month Preview with upcoming campaign themes and a calendar for your review and approval.

 

Note: Marketing Success Managers can provide recommendations for changes, but they cannot directly edit surfaces that are not Toast-owned. All campaigns require your approval. 

 

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Marketing Agent 

Marketing Agent is in limited release with select customers. Check back for updates.

 

You can interact directly with your marketing plan via Toast IQ to ask questions, explore recommendations, and make updates in real time. This conversational experience helps you refine your strategy as your needs evolve. If a request falls outside the scope of your plan, you will be seamlessly directed to Toast IQ for additional support.




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