Connect a Google Business Profile to Toast

Last updated: Oct 6, 2026, 2:38 PM

Connect your Google Business Profile so your Google reviews pull into Toast Web and guests can leave reviews from your receipts.

In this Article:

 

Google Business Profile and Reviews Agent

Reviews Agent reads and responds to the reviews on your Google Business Profile. Until that profile is connected to Toast, guests do not see the Google review option on your receipts, and your real reviews cannot be pulled into the Public reviews page.

 

Note: If you already connected a Google Business Profile to display reviews on your Toast website, that same connection works for Reviews Agent. You do not need to connect twice.

 

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Before You Begin

Applies to: Reviews Agent, Toast IQ Grow, Toast Web

 

Permissions needed:

  • 4.13 Customer Credits & Reports
  • 6.6 Restaurant Operations Setup

 

What you'll accomplish: Your Google Business Profile is connected to Toast, so your Google reviews appear on the Public reviews page and guests can leave reviews from your receipts.

 

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Connect Your Google Business Profile

  1. Navigate to Toast Web > Guests > Public reviews.
  2. Select the option to connect a Google Business Profile.
  3. Sign in with the Google account that manages your Google Business Profile.
    • Use the account that owns the profile for this location. Signing in with a different Google account connects to the wrong listing.
  4. Review and accept the Google permissions Toast requests.
  5. Select your business location from the list Google returns.

 

Expected outcome: The Public reviews page shows your Google reviews from the last 30 days. New reviews pull into Toast every 60 minutes.

 

[Image placeholder: the Google Business Profile connection flow on the Public reviews page]

 

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Connect More Than One Location

Connect each location separately using the Google Business Profile that manages that location.

 

Once connected, if you manage more than one location in Toast Web, you can select locations from a dropdown on the Public reviews page and respond to reviews across your management group. Each location needs all three of the following:

  • The Toast IQ Grow package
  • A connected Google Business Profile
  • Your user account has permission to access the page at that location

 

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Confirm the Connection Worked

Navigate to Toast Web > Guests > Public reviews and confirm your own reviews appear.

 

If the page shows three reviews that are not yours and the management options are locked, your location does not have Toast IQ Grow, or Toast could not match your location to a Google Business location. See Get Help With Google Reviews in Toast Web.

 

Note: If reviews are still missing more than an hour after connecting, contact Toast Customer Care.

 

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