Last updated: Jul 31, 2026, 3:22 PM
Learn how to set up subscription plans for recurring offerings like a mug club, wine club, or seasonal access pass.
Applies to: Toast Web, Toast POS
Permissions needed:
What you'll accomplish: Create a subscription plan, publish a subscription plan website where guests can sign up, and identify active subscribers on the POS and in the Guestbook.
Subscription plans let you offer curated, recurring plans such as a cigar locker rental, a monthly mug club, or a 7-day access pass. Subscribers get uninterrupted access, and your restaurant earns predictable recurring revenue while building brand and customer loyalty.
To start a new plan, navigate to Finance > Payments > Subscription Plans. Select the Create subscription button.
Once you have selected Create subscription, complete the following:
Select Continue to move to the next page where you will describe your plan benefits.
On this page, complete the following:
Select Continue to move to the next page where you will set your billing date and frequency.
On this page, determine billing frequency, and billing date.
You can bill on each subscriber's signup anniversary, or align every subscriber to the same billing cycle by choosing a specific day. Weekly and biweekly plans use a day of the week; monthly and longer plans use a calendar date.
For example, if you choose to set your billing frequency to every three months and you choose a start date of January 1st, your guests will be billed on January 1st, April 1st, July 1st, and October 1st.
Select Continue to move to the next page.
On this page, complete the following:
Select Continue to move to the next page where you will set identification tags for your subscribers to ensure your staff recognize subscribers.
Subscriber identification is what lets your staff recognize an active subscriber on the POS. On this page, complete the following:
Select Continue to move to the next page to set up reporting.
On this page, you can assign a revenue center and sales category to help you maintain accurate reporting for your subscriptions.
Next, a preview of your subscription plan is displayed. Confirm that the plan details are correct, then select Next: Customize website to begin setting up your subscription plan website.
Your subscription plan website is where guests find your plans and subscribe. After you create your plan following the steps above, customize the website on the Toast Subscription Plan website page. You can preview your website on the right hand side of the screen as you make edits.
Write a description of your plan and benefits, add images (Note: one image is required), and list up to three frequently asked questions about your plan to ensure guests have all the information they need before signing up for a subscription.
You can also add optional information about your plan, such as:
You can customize the subscription plan website further to match your brand's style by choosing fonts, colors, button shapes, and more.
Once your Subscription Plan website has been customized to your needs, select Save and continue to open the Review page, where you can review the look of your website before you publish it.
To publish, select Finish and launch. The new page will display:
Note: You can add the subscription plan website link to your Toast website like any other URL. To learn more, see Optimize Toast Websites.
The guest tag, color, icon, and short code you added in Step 5: Subscriber identification let you recognize active subscribers on the POS. When you look up a guest on the Guest search screen, their subscription plan tags appear in the guest profile.
Note: Pending and inactive subscribers do not appear in search results.
To find a guest and add them to an order:
The guest profile is attached to the order, and guest details appear on the order details pane.
From the Guestbook page in Toast Web, you can filter guests by subscription plan.
The Guestbook page displays all matching guests. For more on guest data, see Access Your Guest Data With Guestbook.
You can have as many active subscription plans as you want, but you can only have one draft plan at a time. A guest can subscribe to a given plan only once, but they can join as many different plans as you offer.
Also asked as:
Yes, you can market to your subscribers using subscriber tags in the Guestbook. Dynamic segments are not available at this time.
Also asked as:
Your subscription plan website works alongside your existing Toast website. Toast builds the subscription site as part of plan setup, and at the end of setup you receive a URL. You can add that URL to your Toast website like any other link.
Also asked as:
Yes, you can offer a mug club, wine club, coffee club, or similar recurring plan. Set your dues as the plan price, choose the billing frequency, and add a subscriber tag so staff can look up members on the POS.
Also asked as:
Yes. When you create your subscription plan, you can optionally set a maximum subscriber count.
Only if you allow it. When you create your subscription plan, you choose whether subscribers are allowed to skip upcoming payments.
You can identify subscribers on the POS by searching for the guest in Guest search, and you can filter your full guest list by subscription plan in Guestbook.
Also asked as: