Last updated: Apr 8, 2026, 10:16 AM
The Web Traffic Report shows how guests find your Toast Online Ordering site, with insights on traffic sources, guest behavior, and sales impact to inform your marketing.
| The Web Traffic Report is currently in limited release with select customers. Check back soon for updates! Existing users should use the Share your feedback link on the Web Traffic Report page. |
Note: The Toast Online Ordering Website Traffic Report is only available to Digital Storefront Pro users.
With the Web Traffic Report, you can easily see how guests discover your Toast Online Ordering page—and what’s driving their spending. The populated site analytics data helps you identify which marketing channels are delivering results and where there may be opportunities to grow. To access the report, log in to Toast Web and navigate to Websites > Web Traffic Report.
Note: Web Traffic metric date ranges can be updated using the drop-down menu at the top of the page.
This report is generated using site analytics tracking methods, which may be affected by user settings, browser restrictions, and server latency. As a result, it may show minor discrepancies compared to your Toast reporting sales data, which is the definitive source for accuracy.