Promote Online Order Deals With a Spotlight Feature

Need to get the word out about a new online ordering deal or news about your restaurant re-opening? Use the Spotlight Feature to highlight your latest announcements at the top of your Toast Online Ordering page.

See a guided walkthrough of Spotlight Feature setup in your Toast Account.

Click the button below for a step-by-step walkthrough of Spotlight Feature setup in your Toast account. Or, use the written instructions listed in this article to build your Spotlight Feature manually.

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In this Article:

Set Up Your Spotlight Feature
Spotlight Feature Ideas for Guests

Set Up Your Spotlight Feature

To set up your spotlight feature, follow the steps below:

In , use the navigation layout on the left side of your screen to select Takeout & delivery > Availability > Online Ordering.
Scroll down to the Spotlight Feature and enter a catchy headline for your announcement in the Banner Message field. (Ex: "Who wants 50% off?" Or "Last chance to try our Spring Menu")
Optional: Add a more in-depth description of your promotion or news in the Additional Details field. If this field is used, a More button will appear on the banner message that will show this additional information when clicked.

Note: This is a great place to use a promo code to share discounts with your guests. Not sure how to create a discount with a promo code? Check out in Toast Central.
When finished, Save and Publish your changes. The following is what your guests will see:

Online Ordering Page:

After Selecting More:

Local by Toast:

Spotlight Feature Ideas for Guests

The Spotlight Feature is a quick and easy way to communicate with guests visiting your online ordering page. It can be used to share important updates, discounts, pickup instructions, and more! Check out our list below for ways to start utilizing the Spotlight Feature.

Idea	How to Execute
Announcing Specials / New Menu Items	Use a Banner Message like "Hot off the Press: Our new Signature Sushi Roll" or "Check out Today's Lunch Deal" to grab your guest's attention. Then, use the Additional Details section to tell them about the new / special item and where they can find it on your online menu.
Sharing Special Discounts	Have a discount you want to share with your guests? Be sure to add a promo code to your discount and feature it in the Banner Message and the Additional Details fields. Remember to let your guests know if there are any qualifiers necessary for the discount, like the purchase of 1 or more entrees.
Updated Restaurant / Online Ordering Hours	Post an update to your restaurant's main operating hours or online ordering hours in a short, sweet way and to the point. Ex: "Order until 1 am on Friday nights"
Sharing Restaurant Updates	Taking certain measures to keep guests safe during the shutdown? Re-opening your restaurant soon? Use the Banner Message to convey short, sweet, and to-the-point updates. Try "Breaking News: We're opening our doors June 10th" and use the Additional Details field to explain your announcement further.
Submitting Catering Orders	Inform guests on the best way to submit Catering requests. Is there a menu they can navigate to on your online ordering menu? Should they call the restaurant and place the order over the phone instead? Use the Banner Message to highlight the availability of catering options and the Additional Details section to specify how and when these orders should be placed.
Promoting Your Loyalty Program	Reward your guests who keep coming back for more. Use the Banner Message to notify guests of your Loyalty program and use the Additional Details field to post your sign up link, talk about perks, or let them know how to redeem their points.
Promoting E-Gift Cards	If your restaurant sells gift cards online, copy and paste your E-Gift card link into the Additional Details section along with your message if your restaurant uses Toast Gift Cards, direct guests to purchase a gift card at the top of the online ordering page.