Dernière mise à jour : 24 mars 2026, 11 h 25
Who makes up my Email Marketing database?
Note: The following article applies to single and multi-unit operations.
Guests from all locations across your restaurants are combined into one master Email Marketing list for sending Automated Email Campaigns. This master guest list is then broken down into segments by location for sending one-time campaigns to guests about restaurant-specific specials or updates.
When you start with Email Marketing, we import guests who have given their email addresses and visited your restaurant group. We limit this initial group to a past six-month timeframe because older email addresses may be out of use, or guests may even mark your message as spam if they forgot they gave you their email address!
Going forward, all new guest emails collected through the following sources will automatically be added to your database:
Guest emails can also be uploaded via .csv or .tsv files from a previous email marketing service or added manually using the Manage Contacts feature. Email Marketing will automatically remove any duplicate email addresses manually uploaded or collected through the above means. Check out to learn more about uploading guest emails.
For restaurants with more than one location using Email Marketing, you can send one-time campaigns to the guests of a single location. For example, if your Seattle location is launching a new locally sourced weekly special, they can send a one-time campaign to guests of the Seattle location only to spread the word.
Automated email campaigns will be sent to guests fitting the campaign criteria across all locations. For example, if you are using Email Marketing across three locations - Boston, Seattle, and Austin - and you turn on your automated "Welcome" campaign, each new subscriber to your email marketing audience from Boston, Seattle, and Austin will receive the same "Welcome" campaign 24-72 hours after they subscribe for the first time.
Another way to grow your Email Marketing audience is to share your marketing signup link on your personal website or social media accounts. This link can be found under Marketing > Email-Marketing > Subscribers > Settings > Email Marketing Signup link and will allow guests to opt-in to marketing emails for your restaurant.